Dr. Onur Yüce Gün
Global Director of Computational Design
New Balance
“Be in the room to move the conversation beyond what AI can generate toward what creates meaning, who retains agency, and what responsible impact looks like at enterprise scale.”
Onur Yüce Gün is the Global Director of Computational Design at New Balance, where he explores how computation, AI, and human judgment can reshape design practice. His work connects technology with making, focusing on authorship, agency, and responsible experimentation to turn new capabilities into meaningful products, processes, and enterprise-scale learning.
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